Two innocent guys with just a headful of dreams and stardust in their eyes. That’s who we elbowed past as we hauled out of JFK, looked around and said, "OKay, New York. You’ll do."
You see, we’d already come a long way.
one of us was
cocktail virtuoso, walking drinks encyclopedia and soon to be International Bartender of the Year.
the other was
ICE-OBSESSIVE, DETAIL-OBSESSIVE, and ALREADY THE CREATIVE FORCE BEHIND A WORLD’S BEST COCKTAIL BAR (THE MERCHANT, BACK IN BELFAST).
Two top dogs in search of a rabbit. Then we found one.
OF COURSE, IT DIDN’T HAPPEN OVERNIGHT. IN ALL, IT TOOK US SIX YEARS TO BREATHE LIFE INTO THE PHENOMENON THAT IS THE DEAD RABBIT. SIX YEARS OF PLANNING AND DREAMING. OF FAILING, THEN FAILING BETTER. FINALLY WE GOT EXACTLY WHAT WE WANTED: THREE FLOORS OF WELCOME, WITH SERIOUS COCKTAILS.